Software Engineering Leadership
Daniel Heredia
Building high-performance engineering teams.
Engineering Manager. Writer. Speaker.
About
Engineering Manager
Building high-performance engineering teams. Exploring the intersection of engineering leadership, observability and AI.
+12 years in technology. 8 leading engineering teams across agencies, consulting, and enterprise.
My edge? I've spent my life in competitive sports — semi-pro football, CrossFit, Hyrox, endurance races. I apply the same systems that drive elite athletic performance to engineering teams.
I write about what actually happens in the day-to-day of an Engineering Manager: the 1:1s, the delegation failures, the stakeholder misalignments, the moments that define whether a team thrives or quietly falls apart.
If you want frameworks that sound good in a conference but don't work on Monday morning — this isn't for you.
Writing
Essays on the craft of leadership.
Nov 25, 2024
Taking The Helm As Engineering Manager
Leading an established team — building relationships, understanding existing dynamics, and earning trust without disrupting the workflow.
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Nov 25, 2024
Launching Your App in a New Market
A team lead's 3-month plan for launching in a new market — aligning stakeholders, maintaining motivation, and following a quality strategy.
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Feb 12, 2024
1on1 Meetings
Engaging your team through effective one-on-ones — building trust, identifying concerns, and fostering growth for both manager and team member.
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Newsletter
Notes on High
Performance Teams
Weekly insights on engineering leadership, AI-powered management, team performance and career growth.
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What I offer
Services
Whether you're an individual contributor navigating career growth, or a company trying to better support your tech leads — I've got you.
1-1 Coaching
For engineering managers, tech leads, and senior ICs who want to grow — without guessing their way through it. I'll help you work through transitions, build confidence, and lead with clarity.
Corporate Training
Hands-on workshops for engineering teams to build the soft skills that drive delivery, culture, and retention — feedback, delegation, project management, and growing people.
Public Speaking
I speak at tech events, internal meetups, and leadership offsites about the real side of tech leadership — in a way that's relatable, fun, and actually useful.
Let's work together
Open to meaningful connections. Have a project in mind or just want to chat? I'd love to hear from you.